Ritter Sport Design Award 2013

Ritter Sport Design Award 2013

• Description
  Ritter Sport is known worldwide for its delicious chocolate products made with the best ingredients from around the world. A new combination of these ingredients will go into a brand-new, hip snack product AND WE WANT YOU TO BE ITS DESIGNER! Just submit your innovative packaging idea and win the Ritter Sport Design Award.
  Become the official Ritter Sport Design Award Winner by submitting your unique packaging design along with a name for: The product: Ritter Sport's latestes product will be a mix of its most popular ingredients. As you can see below, single pieces of delicious roasted hazelnuts und almonds, cubes of marzipan, sun-ripened raisins, crunchy flakes, and fine Ritter Sport chocolate squares will form a trail mix. Aside from the proportions of these individual ingredients, there are no hard facts you need to consider. The details, including the package form, its size, design, and functionalities, etc., are all up to you! The “message”: For us it is most important, that your product delivers the message of a trendy life-style product. Here are some adjectives people should immediately have in mind when discovering your Ritter Sport snack: Ideally, the product packaging communicates this message by being functional and innovative. Thus, you might also want to think of an innovative portioning or re-sealable functionality. The customers: As a consequence, your product design should appeal to active, young, trendy people who snack on the go, at home or at work, in the car, or wherever they feel the urge. Sold wherever your customers might want to buy it ­– it will be in supermarkets, gas stations, airports, bars, kiosks, etc. What we are looking for... Now that you have the facts, how would you picture the most suitable, innovative form and packaging for this stylish product? What functionalities make this a unique snacking experience? How will its appearance underline the product's message? Summing up, how would you want your product to look like and how would you name it? Do you think traditional boxes and wrappers are outdated? There is no need do not stick to the obvious, just go crazy! We don’t expect you to be a professional designer – but we’re convinced YOU can be the next designer of a new Ritter Sport product. To enter your idea, either upload
  

  • a photo or scan of something you've drawn, sketched or built,
  • a file you have created on your computer,
  • describe your product and packaging idea in words

  ​Anyway, we appreciate all your ideas - submit as many as you wish! We know how powerful a collaborating crowd can be. Down below you can follow the chatter and see that we also want to say thank you to people who give valuable feedback and provide enhancing ideas to others (see "best supporter"). Visit www.crowdINNO.com/Ritter-Sport , register and submit your idea

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